How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online


The advent of the web has exposed novel vistas for conducting business. According to a survey, India could have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to market their products to a growing population of internet surfers.

The internet has brought along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, usually do not work on the web.

Inbound or online marketing, is marketing on the internet or in the digital sphere. It requires into consideration things such as page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience a particular business wants to serve ads to.

The need to market products and services on the web has given rise to a fresh industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media optimization (SMO).

A recently available survey noted that 34% of the firms surveyed had an integrated digital marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said they do not have a precise strategy for internet marketing. These numbers suggest that you may still find businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.

It is imperative for Indian businesses, specifically, in this age to understand the importance of having an integrated online marketing strategy if they wish to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They will never know their online market share, their market share will be gained by existing and start-up competitors and they’ll never have a powerful online proposition.

A Digital Marketing Company in India might help businesses harness the power of a robust web-based marketing strategy. Using novel platforms like the social media could be a game changer as increasing numbers of people are using them to engage with brands. It is an excellent spot to gain followers, build relationships them and serve them relevant and helpful content. After conversion rate optimization stats become loyal brand followers, targeted ads are served in their mind to convert them into customers.

Online marketing may be the present and the near future. Businesses staying away do so at their very own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.

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